- European consumer groups accuse Meta, the owner of Facebook and Instagram, of illegally collecting data from millions of users, violating the EU’s GDPR.
- Meta denies the claims, citing compliance efforts, but faces potential legal action as the debate over user privacy and data collection continues.
European consumer rights groups have reignited concerns over Meta’s data collection practices, accusing the company of illegally gathering information from hundreds of millions of users in the region. This latest development adds to the tech giant’s long history of regulatory scrutiny in the European Union (EU).
Allegations of Excessive Data Collection and User Choice
The European Consumer Organisation (BEUC), representing 45 consumer groups, filed complaints against Meta with national data protection authorities in eight EU countries. They allege that Meta collects a vast amount of personal data beyond what’s necessary, including information used to infer sensitive aspects like sexual orientation, emotional state, and even susceptibility to addiction.
The groups argue that these practices violate the General Data Protection Regulation (GDPR), the EU’s landmark data privacy law. They assert that Meta’s “illegal” data collection fuels its “surveillance-based ads system” and raises concerns about user consent.
Meta Rejects Claims, Cites Regulatory Compliance Efforts
Meta has strongly contested the accusations, emphasizing its commitment to regulatory obligations and compliance with the GDPR. The company’s spokesperson highlighted the “overhaul of privacy” undertaken since 2019 and collaboration with regulators and experts to ensure responsible data practices.
However, this isn’t the first time Meta has faced significant repercussions for data privacy concerns in Europe. In 2023, the company received a record-breaking €1.2 billion fine for violating GDPR rules concerning user data transfer to the United States.
Navigating the GDPR Landscape: Consent and Paid Options
In 2022, EU regulators forced Meta to obtain explicit user consent for processing personal data targeted advertising. Subsequently, the company launched a subscription service offering ad-free versions of Facebook and Instagram at a cost of up to €12.99 per month. Meta claims this service demonstrates its commitment to GDPR compliance.
Also Read: U.S, Europe Futures Decline Amid Lingering Concerns Over China’s Economy
However, the BEUC criticizes the subscription model as an “unfair and misleading choice.” They argue that Meta’s lack of transparency about data processing under the subscription model hinders informed user decision-making. Additionally, concerns remain about user dominance, suggesting users are essentially forced to “pay or be cut off” from loved ones on these platforms.
The BEUC previously filed a complaint with European consumer protection authorities in November 2023, classifying Meta’s “pay-or-consent” approach as an unfair commercial practice under EU law.
Looking Ahead: Potential Consequences and Unfolding Debate
Thursday’s complaints raise the possibility of further legal action against Meta, further adding to the company’s regulatory challenges in the EU. This ongoing debate highlights the complex dynamics between user privacy, data collection practices, and business models in the digital age. As consumer rights groups and regulators continue to push for transparency and control, it remains to be seen how Meta will adapt and navigate this evolving regulatory landscape.