• Ardonagh Advisory has officially rebranded as Everywhen at the 2025 Biba Conference, uniting over 4,500 employees across 100 UK offices under one cohesive brand.
• This transformation aims to enhance client services while maintaining expertise and a strong community focus.

A New Era Begins

Ardonagh Advisory has officially rebranded as Everywhen, a transformative move announced at the 2025 Biba Conference. This change marks a significant milestone for the UK platform of the Ardonagh Group, which operates across general insurance broking, health, and employee benefits, boasting over 45 trading names.

Why Everywhen?

The rebranding to Everywhen reflects the platform’s expansive reach and its commitment to delivering diverse, client-focused services. Rob Worrell, chief executive at Everywhen, expressed pride in the transformation, stating, “Now’s the time to give that a cohesive and meaningful identity we can all stand behind and be proud of.”

Worrell highlighted that this new chapter is a natural evolution for the business, emphasizing its dedication to bringing together exceptional expertise and creating a unified culture that benefits clients.

What Changes for Clients?

Everywhen will continue to provide expert support and specialized knowledge without any disruption to its clients. Over the next 6-18 months, the majority of trading broking brands under Ardonagh Advisory will gradually transition to Everywhen.

The rebrand will unite over 4,500 employees across more than 100 offices in the UK, placing over £5 billion in insurance premiums on behalf of clients annually.

A Unified Future

Richard Tuplin, chief executive at General Insurance Broking, emphasized that Everywhen simplifies their compelling insurance and risk management proposition. This unified identity will enhance how colleagues present their expertise while maintaining their strong community focus.

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As the transformation unfolds, Everywhen is set to become a recognizable brand that combines strength, expertise, and a client-centric approach under one banner.